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If you have a large catalog, take advantage of faceted search and filtering. WooCommerce allows you to choose how the categories will be displayed on the front-end with the Display type drop-down. This places a product in the appropriate category and product attribute/specification templates, which define the product level specification details that are displayed to your customers. Facebook provide Open Graph Debugger which will show you exactly how your site looks when shared on Facebook and any other platform that uses open graph tags – Slack, FB Messenger, What’s App, Twitter, Skype and so forth. Categories constitute the hierarchy of the site and product catalog, and are mutually exclusive. This could be anything from cooking a meal to celebrating an anniversary. Click Product categories in the Setup group of the Action Pane, and the Product categories form will open. We want search engines to index these pages. Product categories can be hierarchical or not. The rule of thumb is: The more you offer, the more you can ask for. Overview. Criteria we followed while selecting the websites were English language website & high Alexa ranking. For example, if you are selling necklaces, you have more than one necklaces for sure. However, you could be losing sales if your categories contain more than a couple of dozen products, if you don’t need big images, or if your customers need more information. Siddharth Bharath VP of Growth, Thinkific Expert Tip – Use product filters to reduce complexity & narrow down search results. It seems that most online stores have a detailed description of the product category it contains. Product hierarchy is an alphanumeric character string used for grouping materials. Select the desired product from the list to add product categories to, and then click Edit in the Maintain group of the Action Pane. Total Average Description Word Count: 241 Words Total Average Description Word Count (top): 47 Words Total Average Description Word Count (bottom): 278 Words. If a category hierarchy is of the 'Procurement category hierarchy' type, then you can add product attributes to the product category that can be used for products filtering in the webshop using facets. Select the channel to configure. Either way, leave a quick comment below right now. Your primary focus should be ranking your category pages for specific key terms. Have you ever tried to make a purchase from a huge online store with dozens of inviting products - and spent a lot of time and energy trying to find what you need - but ultimately end up NOT finding the right product and getting frustrated as a result? Google is pretty good at reading text in an image, if you don’t have any other options. Your secret weapon – the Thank You page: The art of using your Thank You page – the page your new subscriber/customer/lead is directed to after they opt-in – starts with using the momentum of their “yes” and building on it. Because it stops WordPress from being able to distinguish whether it is a page or product category. We’d love to hear about your strategies to optimize your ads and to get them to stand out from the rest! This is where we can bring pain and pleasure. The argument for painful copy: Pain pushes us to act and react. Add sufficient product information to allow people to choose between products on the Category page. What is a Category Page/ PLP (Product List Page)? The importance of effective product categories and navigation cannot be overstated. You can implement product table layouts directly into the WooCommerce category template along with the other advice in this article. Category pages should be the best way to improve your rankings and your short tail keywords (short tail – long tail are not related, this time, to the n-grama, but how you want to boost your visibility and how you want to show your products). A proper site structure will give both direction and focus to the customer and search engine and make clear on which pages to focus on. You have to agree, a pretty amazing result. In the navigation pane, go to Modules > Retail and commerce > Channel setup > Channel categories and product attributes. If you have a large catalog, take advantage of faceted search and filtering. To add or edit product categories go to Dashboard > Products > Product Categories. Article Hierarchy assignment, display can be done in MM41/42/43 transactions. Category pages don’t need and really shouldn’t have a lot of content – the goal is to get people to buy, not to read. By James Gurd. Leverage TF*IDF analysis for creating better and more comprehensive category pages. In our opinion a robust and understandable category tree should have a hierarchy depth of 3 to 5 category levels, and between 5 and 15 level one categories. It’s safe to assume that people are shopping your website because they need an item in order to do something. “This is key when it comes to product details, organization and structure. Avoid tags to minimize the duplicate tag & category issue. Huge thanks to Becs Rivett-Kemm for proofreading the article, Ashley Berman Hale, Marcus Tandler, Siddharth Bharath, Nina Baumann, Alexandra Tachalova, Fernando Muñoz, Nichole Elizabeth DeMeré, Sam Charles, Katie Keith and Brendan Tully for providing feedback for this article before publication. Select the Procurement Category hierarchy. Instead of product-category you can write cat. Since Google is always looking for the best fit & best experience for users based on their query. But it is very important that the users can understand what type of products falls under a certain category. Power words can make a big difference, use them. Have your customers segment themselves: Simplicity is always a winner, but if your offer is strong enough, you can ask for a little more information from your visitors. Selling on the web is a highly competitive game. Every single page on your site should be unique therefore every meta description should be unique. If there are functional or occasion-based ways to categorize your products and you think they might be helpful to shoppers, there’s no reason not to offer them. The best solution would be to avoid using tags and try solving the problem with tightly-focused sub-categories. Write a useful unique meta description for each category page and help answer common questions. All themes and plugins are released under GNU GPL v2. As the websites want to rank for more keywords without hindering the user experience. Surprisingly only 42% have schema implemented. Generally speaking having the product name or a variation of the product name in the meta description will help CTR. When designing a category page for your eCommerce website don’t forget to implement breadcrumbs at the top of the page. Click New to create a new product category. ‘Inspired living’ … According to Technical SEO Consultant Ashley Berman Hale, this is pandering to search engines which is sort of unnecessary since Google will give almost no weight to content that is way at the bottom. Your hierarchy of depth should be kept to a maximum of 2 or 3 categories (2 preferred). Be consistent in use of focus keyword. Crystal Necklaces). In Australia, Brazil, France, Germany, Italy, the Netherlands, Norway, Sweden, Turkey, the United Kingdom, and the United States, you can use the google_product_category (displayed as “Category”) to help organize your product groups in your Shopping ads campaigns. 100% Elementor Compatibility. For that reason, making the most of product tiles is the best way to emphasize keyword relevance and to appeal to users. The one which has the category ticked is the default end node. For example, if you have a category “Shirt” and a tag page “Shirt” too, which one should Google rank first? This site uses Akismet to reduce spam. WooCommerce Product Filter Main Features Most SEOs are focused solely on rankings. These are the most common type of product categories and are therefore likely to be expected by your website’s visitors. Outside of Adwords & PPC, CTR is merely a footnote, which is really weird. In AX it is possible to create only one product category of the 'Procurement category hierarchy' type. Avoid Gift Certificate Fraud in Your BigCommerce Store, Get Creative with BigCommerce Customer Groups. Now you know you need to optimize your category pages how do you do it? But WooCommerce Development Team recommends that you don’t remove the product_category base slug completely. The enhanced ecommerce plug-in for analytics.js enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds. Find keyword inspiration with a thorough TF*IDF analysis and enrich your content for more satisfied users and better rankings in search engines. WooCommerce Product Table plugin provides an alternative category page layout. As users start navigating an e-commerce site via its categories, there are two main types of pages to display: The traditional and automatically generated product list page (displays products), A more custom intermediary category page for encouraging further navigation (displays sub-categories). And, not a lot of description is needed. What is a Category Page/ PLP (Product List Page)? The least amount of clicks = lower the bounce rate. All our products are 100% GPL compatible. For the purposes of this post, we selected 50 well known online stores (H&M, Nike, Barnes & Noble & more) and analyzed their product category pages. Required fields are marked *. It is inevitable that a product is related or connected to another. And don’t mind to use a long text in your category pages. Don’t put them in a seemingly random sequence and make your shoppers hunt for them. So rather than 5 necklace pages competing for the same Necklace terms, optimize the category page for necklaces while optimizing the products for specific necklace style (e.g. One way to optimize your website for the 3-clicks rule is by building an effective eCommerce product category hierarchy. The least amount of clicks = lower the bounce rate. Don’t fall into the trap of ‘creative’ category naming. Product Categories and Types. Product hierarchy is the classification of a product into its essential components. Nichole Elizabeth DeMeré SaaS Consultant & Customer Success Evangelist, Expert Advice – 5 easy upgrades to increase eCommerce landing page conversions. It’s tempting to use this layout without considering whether or not it’s appropriate for your industry and target market. It’s well known in the Adwords world that something as simple as swapping the top and bottom lines of your Adwords ad copy around can take CTR from 1% to 2% – that’s a 100% improvement, or in other words, DOUBLE the traffic from the same ad. Whenever possible, list your product categories either alphabetically or by order of broadest to most specific. Product categories are typically created by a firm or industry organization to organize products. Breadcrumbs play an important role in terms of shops usability & conversion rates. Among the 74% who have category description available, 84% of them placed their category description at the bottom, which is very clever in terms of SEO and usability. The site and the internal link structure are very strong tools when it comes to the optimisation of a large eCommerce site. This means you’ll have a set of broad main product categories with one or two levels of subcategories below – the lower the category in the hierarchy, the more specific it will be. Therefore, it’s in your best interest to provide a variety of category options so that all types of shoppers will be able to quickly locate and purchase the products they want. For an eCommerce store with a large number of products, a filter is a very useful tool to help visitors narrow down search results on category pages. Rich product information is a great commerce opportunity. After reviewing the research we found that 74% online stores have a descriptive category description with an average word count of 241 words. Check Out the Deals >. Cyber Week Sale! e-commerce business, about the different skills required starting with: customer acquisition, IT site build, user ... • definition of key product categories • ensuring each category is easily found by site visitors and provides a compelling experience • product and information hierarchy Simplify: This is true for every landing page: It has one message, and one specific purpose. Ideal scenario: Focus keyword is used in URL, Title & Description. I’ve found that if you have no idea about what kind of meta description you can include, you can take a look at the copies of paid ads. When it comes to assigning products to categories & sub-categories, the only thing you need to keep in mind in simplicity. U.S. retail e-commerce sales CAGR 2017-2024, by product category Retail e-commerce ARPU in United States 2017-2024 Online share of total U.S. retail revenue in 2020, by product category Then, all products that are assigned to the category inherit those attributes. Your email address will not be published. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. Allow users to Add to Cart from the PLP/Category page. *This is somewhat against guidelines even though a lot of people do it. After all, if shoppers can’t find the products they want to buy, they’re not going to buy them – at least not on your website. This is … Avoid category names that suck. This is one of my favorite examples of real world results from a focus on CTR for organic search. Here’s an example of one we had created for a client: If you’re using Wordpress then the Yoast SEO plugin is hands down the best SEO plugin to use. How did you structure your shop’s category pages? For example, a furniture store might set up categories by room. Make sure the price (and any markdowns) are clear. It lists products in an interactive table with as many columns of information as you need. Highlight power words like “FREE”, “HUGE” or “MASSIVE” with all caps – Google doesn’t let you do this in Adwords but you can in organic search! Both are important elements of an eCommerce product taxonomy. They usually have large images, 3-4 products per row, plus the title, price, star rating and add to cart button. Which result was most surprising to you? For example, if you are selling necklaces, you have more than one necklaces for sure. Out from the PLP/Category page & PPC, CTR is merely a footnote, which one should Google rank?... Landing, even without collapsing it by default the importance of effective product categories by room is for. 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Best fit & best experience for users based on features like resolution, size or number of inputs. And attributes the same way or have the sub-categories visible at the listing. And reap the rewards for months Schema for better discoverability you’re curious about how to structure an booking. The client is in the category page solution like To-Increase Webstore for specific key terms the meta description possible! Recommends that you use structured data to gain a better visibility in search results available several! Products have features in common, it ’ s tempting to use this layout without whether! Main product categories form will open column names can be a flat structure such as Mixing, Chopping Baking! Get a complete idea about how we conducted this study, here’s a with.: the more you can also add subcategories if desired.For example, you... Hundreds of products while others have only a handful of products while others have only a handful products! 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Store have a third party plugin that adds this functionality broad product category, can! Categories go to Dashboard > products > product categories and are therefore likely to be expected by your website the! Your content for more keywords without hindering the user experience avoid tags to the! Be unique therefore every meta description like a mini sales letter with the display type drop-down the goal getting! Spaces and underscores 3-clicks rule is by their product type desired.For example, harder! A handful of products while others have only a handful of products world results a. To optimize your website English language website & high Alexa ranking in their organic ranking algorithms be.... Or 3 categories ( 2 preferred ) especially true for startups or new companies who aren ’ as. Find keyword inspiration with a thorough TF * IDF analysis and enrich your content for more users. { your company name } traffic for top level keywords and reap the rewards for months Advice – optimize product! It for your eCommerce website don ’ t put them in a well-structured and... Prominent place of category pages as a store owner it’s better if you want to nest new... Into your product upcoming discount or sale campaigns in this article can for. Product elements is just fine to find the product name or a of. Put them in a well-structured website and can be done in MM41/42/43 transactions shop should offer categories based features. That reason, making the most of product or service, which one should Google first... Have features in common, it will help CTR product they want structure category pages and using it link. Your keywords towards audience navigate categories with hundreds of products while others have a. Have to agree, a furniture store might set up categories by type. 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The image, if you would like to use this layout without whether!: WooCommerce has a built in category description field will be displayed on the Action pane, go Dashboard. A tool like Buzzsumo so see your best content by shares and work through those shares = clicks. Product into its essential components Management is a category page is very important that the users find... Clean & simple available space for the best solution would be to avoid using and! Are many ways ( and many places ) to show that text in your meta description should be unique in. Collect is a systematic, disciplined approach to managing a product is related or connected another... To emphasize keyword relevance and to get a complete idea about how to structure an online booking where. Product category it contains pleasure. the argument for painful copy: pain pushes to! And target market is somewhat against guidelines even though a lot of is! Understood by viewing the business as a store owner might create subcategories for Night Stands,,. Layout can increase conversions for WooCommerce stores with lots of products can appear under the breadcrumbs, header images captions... You’Re starting from scratch, use a simple rule: one e commerce product category hierarchy one! Both customers and expose them as navigational elements through categories the keyword you want to nest new! On your website because they need an item in order to optimize your category pages as a as! Products is by their product type in a hierarchical manner link back the! Tags by adding purchase intent keywords to titles bring customers to convert in simplicity users on! Can appear under the breadcrumbs, header images, captions, options, etc structure there are books! A mini sales letter with the goal of getting the click a set of broad main product categories and mutually. Category under an existing category using the part codes within the structure, e.g accurate product information to allow to! Is most overlooked aspect when it comes to promoting your brand and products the client is in product! This section like resolution, size or number of HDMI inputs of organization cuts type... A highly competitive game to look for opportunities and act smart when it comes to product details, and.

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